Here are two concept posters for the tagline "Small Change, Big Difference." The word "change" plays off of the double meaning of change as either coins or difference.
My idea for the DFIX logo is to use the "X" as an arrow. After class discussion today on the theme, I made a few revisions shown here and incorporated a few others' ideas into the imagery, including changing the arrow to point upward representing extremely affordable upward mobility.
This is a possible avenue we can continue to explore! Look forward to seeing more ideas in class on Thursday!