Tuesday, March 1, 2011


I intend to brand, advertise and promote a new technology of bandages that change color to indicate the state of the wound underneath. Researchers in Germany have created this bandage that turns purple at the first sign of infection. A new wound dressing, developed at the Fraunhofer Research Institution for Modular Solid State Technologies EMFT in Munich, includes a special dye that reacts to different pH values. The new bandage insulates wounds just like any other bandage, but it provides a special window into how a wound is healing. Typically, healthy skin and healed wounds have a slightly acidic pH, around 5 or 6. If this value increases into the alkaline range, that can indicate infection. If the pH value is between 6.5 and 8.5, the new bandage will turn purple. The indicator strip can allow patients and doctors to monitor for infection without having to change dressings. This is an advantage because removing a bandage can let in germs. The next step is to test the strips at a German hospital’s dermatology clinic. Eventually, the researchers want to integrate an optical sensor, which could measure pH values and indicate the results on a screen, providing precise data about whether a wound is getting better.

Wounding yourself can be bad enough, but having to regularly remove the dressing to check for infection can be painful and can also complicate things by exposing the wound and giving germs the chance to enter. Now researchers have developed a new material for dressings and plaster that changes color if an infection arises, making it possible to check wounds without changing the dressing. Almost 100,000 people die every year from hospital infections; by alerting doctors or patients of an infection, mortality from infections will be reduced.

I wanted to give it a logo that has a medical feel, but also an emphasis on color because this product changes color, so color is very important for the consistent visual voice. I will then move towards advertising and packaging. I have not taken a packaging class, but I think that packaging is so important and is very doable due to the small scale of this product. I will then work on media design, content development, application design/programming and process mapping.

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